Field tested strategy for when stagnancy isn’t an option.
the american mule group
The American Mule Group, formerly known as Steller Newman Consulting, was founded in 2019 by Casey Newman and Cris Steller. Originally focusing solely on the Beverage Alcohol Industry – The American Mule Group has launched over 19 brands and opened 3 facilities for clients across the United States. All the brands and facilities that were built are still active to this day, generating positive cash flow for their owners.
As the company grew, so did our focus. Today, The American Mule Group services a wide range of industries, from beverages (alcohol and non-alcohol) to agriculture. With a focus on building and maintaining sustainable supply chain and logistics networks that ensure businesses can survive even in the most turbulent of times.
With an ethos that puts the customer first, we build our customers a business that they can be proud to own.
services
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![Cris standing at the Dry Diggings Distillery Bar]()
CRIS STELLER
FOUNDING PARTNER
Cris is a Founding Partner at Aurum Sierra Inc and American Mule Consulting Group.
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![Headshot of Derek Oliver]()
DEREK OLIVER
MANAGING PARTNER
Derek is the Managing Partner at American Mule Consulting Group. Derek has held progressing roles in Supply Chain management across multiple industries: food and beverage, wine and spirits, and agriculture manufacturing.
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![Casey Newman working on a still]()
CASEY NEWMAN
ADVISOR
Casey is a Founding Partner and currently an internal Advisor at American Mule Consulting Group. From small craft distilleries to internationally recognized brands his experience in breathing life into brands is second to none.
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![Headshot of Amy Bush]()
AMY BUSH
BRAND & CREATIVE STRATEGY
Amy is an experienced design and advertising director skilled in brand implementation, project management, brand storytelling, and creative direction.
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ARIS BORJAS
ADVISOR
Aris has over 20 years of work experience in Leadership, Supply Chain, Operations, Food Safety, Quality, and Business Development.
